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Insights

All insights

How we write here. Every piece ends with a decision you have to make, not a prediction about where the market is heading. We name the trade-off, say who loses under each option, and state what breaks if you choose wrong. Job specifications, reporting lines, budget lines and metric definitions get written out in full, because that is where the disagreements actually happen. We do not run vendor comparisons, we do not publish tool round-ups, and we do not cite numbers we cannot trace to a source. On a role this new the evidence is often thin - when it is, we say so in the sentence rather than hiding it in a footnote.